Promotion effect of sponsorship method and an implementation on Denizli textile sector

GÜRCAN, Seyda. Promotion Effect of Sponsorship Method and An Implemantation on Denizli Textile Sector, Graduate School, Ankara, 2007. In today?s markets, it has become impossible for companies to sustain their presence by making production in accordance with the consumers? desires. Becoming more educated and more aware day by day, consumers are expecting additional values from companies besides the product, thus to attract consumers? attention has become harder for companies. Companies that desire to make a difference by communicating with the consumer, start to use different communication tools for this purpose. Sponsorship is one of the most important tools that companies start to use very often in recent years. Sponsorship is an effective marketing communication tool that still sustaining its development. In this study, it had been strived to note the view points of companies to the sponsorship and general implementation processes thereof. It had been noted in the conclusion that, the use of sponsorship is very low amongst the companies that fall within the implementation. Furthermore it had been noted that, sponsoring companies have general knowledge regarding the implementation process, however they do not make very studious actions, and especially the actions regarding the evaluation phase of the sponsorship are insufficient.