Sport media perception: A study of leading brands from Turkey interms of readers profile

This research, conducted in 2017 with a sample of quotas representing sports media followers in Turkey, analyzes the profile of the designated persons and sports media in Turkey and measures their perception of the brand. Two different techniques were used as research methods *qualitative and quantitative*. This research provide support to determine the pioneer in sports media brand in Turkey, reads the sports media following profile and also analyzes the different channels. It aims to reveal the effects of evolving media on the target audience of sports media, and expose the motivation and obstacles of traditional and digital media readers. Moreover objective of the research is examining the period from the emergence of sports and sports media in Turkey to the present day, and provide in depth analyze about the behaviriors and habits of sport readers. Therefore, it givesa road map on the importance off the offset the losses of traditional media in favor of sports media brands that are most preferred by sports media target audience. In addition, based on the sense of fanaticism of the sports media target audience towards strong sports clubs, it aims to achieve significant results in terms of the likelihood of gaining a similar sense of belonging to the sport Medias brands. Keywords: Sports, sports media, sports media brands, sports media readers, research