Strategic change

Ill MASTERS THESIS ABSTRACT STRATEGIC CHANGE Hüseyin TUTUMLU Business Keyscience Department Consultant: Doç. Dr. Belkıs ÖZKARA In the last quarter of 20th century, some drastic changes experienced in a relatively short period of time. Moreover, it is obvious that much more fundamental ones will come to picture in the century which we have started to live. In the situation of such changes, it is impossible for strategies, so called 'maps of firms', to be immune from this transformations. By the way, our perception of strategy has altered. In this study, we attempt to examine the differences in view points and alterations in the formation of strategies. Following their conceptual frameworks, models and process of of strategic change, measurements and facing problems are also evaluated in terms of theory and practice. Strategic change for an organization to adopt its environment, manifests as the differences in form, quality and status. Works on determination and changing strategy has a complex structure. In this sense, following structunizing the related studies in theoritical level we tried to provide a coceptual frame.