The role of personal values on sustainable consumption behaviours: A research on woman academi̇c staffs behaviour of disposal of clothing

This study aims at searching the relationship between people's personal values and their environmentalist attitude towards consumption. Consumer's behaviour that is being wondered is woman consumer's behaviour of purchasing clothes and their claim to disposal. The study planned to be successful is both a supplementary search and a research of cause and effects. This research has been held on 278 woman academic staffs of Çukurova University. 12 faculties and a state conservatory has been included into research area. According to the results it is shown that, woman academic staffs gives more importance on universalist value types rather than value types of power-success and hedonism. Another result of this research is woman academic staff who have the value of benevolence are showing approach to environmentalist acts. Keywords: Personal Values, Sustainable Consumption, Consumer Behaviour, Clothes Recycling