The place of sustainable communication in t,0he field of social responsibility: A research on banks

Sustainable communication efforts not only create a competitive environment for corporates but also enable society to learn about sustainability. Sustainable communication plays a leading role in sharing the sustainability efforts of public institutions, the private sector, and civil society organizations with the public. The purpose of this study is to examine the sustainability efforts of five banks that are members of the Banks Association of Turkey. The sustainability and integrated activity reports published by the banks in 2021, 2022, and 2023 were analyzed using a qualitative assessment method using descriptive analysis. The sustainability and integrated activity reports published by the selected banks were then examined to determine how and to what extent they utilize sustainable communication in the area of social responsibility. The study's limitations are the five banks that are members of the Banks Association of Turkey. The analysis revealed that the banks' sustainable and integrated activity reports primarily focus on combating climate change. In this context, it is observed that banks are striving to value and protect factors such as air, water, and soil to leave a more livable world for future generations.