The relationship between fashion, brand and art in the context of surrealism

Surrealist philosophy, that has social, political and cultural effects, pioneered new beginnings in the fashion industry. The interaction between surreal ideology and fashion cretaed diversity in perception in artistic dimension. The beginning of this interaction relied on the cooperation between the surreal artists and fashion designers. This caused to change the standpoint of today's contemporary fashion designers too. Surrealism is an independent and creative kind of thinking and it brought about new forms of expressions in fashion. The interpretation and the perception of fashion was changed together with occurance of more independent and creative designs. Designer, whose artistic's identity was formed again, became free and his / her branding process accelareted. The way of surreal thinking took an important position to create an effective branding strategy. This thinking way makes the corporational and individual brands preferable by generating distinctive perceptions in personal mind in present-day business.