Suudi Arabistan'da moda e-ticaret endüstrisinde e-sadakatin öncüler

The aim of this study is to examine the factors that influence e-loyalty of the Saudi consumers, which will be valuable to e-commerce managers in order to relocate their efforts to maximize customer loyalty, thus increasing retention rates and long-term profitability. Moreover, it also contributes to the literature in terms of developing our understanding of the influence of customer care, website design, reliability and security on the e-loyalty of the Saudi Arabian consumers. To test the research model and achieve the research objectives, an online questionnaire was distributed among users of fashion online stores in Saudi Arabia. The survey created contained a total of 31 questions, ranging from multiple choice questions to scale based questions. The questions were prepared and answered through the online platform, Google Forms. 330 responses were collected and analyzed using SPSS software. Moreover, to ease the conduction of the questionnaire in Saudi Arabia, two languages (English and Arabic) were used to avoid language barrier problems. The finding of this study shown all independent variables have significant and positive relationship with e-loyalty. Fulfillment and reliability were identified as the most significant factors in e-loyalty within the fashion industry. In addition, it was discovered that responsiveness, a component of the quality of the e-service, relates to e-loyalty and directly and favorably impacts it.