Presenting lifestyles with print newspapers` supplements in monopolizing Turkish media

IV ABSTRACT The main purpose of this study is to investigate the presentation of the lifestyles which has come through consumption in monopolist Turkish Media's newspapers' weekend supplements. In connection with this aim, the weekend supplements of Milliyet, Sabah and Aksam newspapers have been analyzed by means of content analysis method. In the first part of the study, connected with capitalism, consumer culture, the approaches related to consumer culture and the evaluations of the consumer culture from affluent society into today's society have been examined. In the second part of the study, globalisation, consumer culture and lifestyle presentation relations have been investigated. In the third part,which was set for practice, method of the study, findings connected with lifestyle presentations in weekend supplements and the evaluations of these findings have taken part; in the consequence part, the findings of the study have been evaluated and discussed together with the theoretical acceptances. Findings gotten from the study have shown that, even in various ratios, weekend supplements of Milliyet, Sabah and Aksam newspapers have presented lifestyle which come from consumption. In these weekend supplements, a selective lifestyle based on luxury consumption is being emphasized; taking the West as a model, a lifestyle based on "becoming modern" is being presented. Turkish media's presenting these lifestyles determined by the consumer culture is resulted from the property structure became united with the global capital. The proposal related to this subject is anti-trust laws' being put into practice in Turkish Media. Study results are showing that, as seen in the models in the West, a lifestyle journalism has started in Turkey, as well. Proposal in this area is to investigate the lifestyle presentations' in other broadcasts of the monopolist Turkish Media at the same time. Making investigations on the presentations of lifestyle and making comparisons on this subject in the weekend supplements of the newspapers that stay out of the monopolist Turkish Media, as well are also among the proposals.