A research on determination of customer satisfaction at retail chain companies in Süleymanpaşa, Tekirdağ

In this thesis study, the relationship between the demographic characteristics of customer shopping at retail chain markets and customer satisfaction was analyzed. The reason fort he study being conducted in Süleymanpaşa distrcit of Tekirdağ province; Süleymanpaşa distrcit, where the population adapts more easily to new consumption habits due to its cultural situation and consumption potential and its proximity to the Istanbul metropolis, is a region where the number of traditional retail businesses has rapidly decreased with the rapid spread of chain markets in recent years. The aim of the study is to reveal the satisfaction level of individuals living in Süleymanpaşa district of Tekirdağ province with the practices of food retailers, which are organized chain markets. The study was conducted using face-to-face survey technique with a total of 384 individuals. The findings obtained from the study were; It is arranged according to the parameters of age, gender, martial status, education level, profession and monthly net income level. Descriptive statistics for the features were calculated and the relationships betwwn them were revealed. As a result of the statistical analysis, it was determined that five factors that constitute retail chain market applications determine customer satisfaction depending on the demographic characteristics of the customers. Keywords: Chain Market, Customer Satisfaction, Retail, Tekirdağ