The effects of TV advertisements on children
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Abstract (EN)
This study examines the impact of TV advertisements on children. The concepts of marketing, advertising are explained, and then the theory of the relation among marketing, advertising, TV and child are explained and evaluated. A questionnaire is used for data collection. 1 14 children and 88 parents participated in the questionnaire. The findings show that TV advertisements have many negative effects on children. The findings indicate that advertisements affect not only children health, nourishment and psychology negatively but also their consuming habits.
Author
Mehtap Doğan
Institution
How to Cite
Mehtap Doğan (Master Thesis). The effects of TV advertisements on children, 2003, Afyon Kocatepe University.
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