Relationship between executive reputaion and corporate performance

In the recent years, the importance of intangible assets of corporations is increasing. The concept of reputation is one of the intangible asset values at work. On its basis, the reputation of top executive has been assessed and the effect of top executive reputation on business performance is tested. The main purpose of this thesis is to examine whether there is a relationship between top manager's reputation and corporate performance. In this study a top manager's reputation scale is formed. This is followed by collecting data on public who has ideas about the business world in Turkey. In this context data collected from 181 participants. Finally, a correlation analysis was applied to examine the relationship between top executive reputation and organizational performance. Based on the findings of the study, a general relationship between reputation of top manager and corporate performance was not found. However, a considerable relation in the opposite direction has been found between "Manager who attaches importance to teamwork" which is reputation variable and "Equity" which is financial variable.