Marketing strategies in theaters

Most of the things that we use in our daily lives consist of goods or services but quite often a mixture of both in specific proportions which are produced by different types of businesses. These businesses, which are usually commercial purposed, lead the purpose of getting profit beside the other specific purposes. The businesses which want to get profits must act in the necessity of the concept of marketing while producing goods and services. So, the concept of marketing which begins before production and contains all the processes including after sales services should not be used in the same meaning of selling. Today, in spite of the increasing importance of services marketing in the sector, marketing has not been comprehended procisely. Because of the difficulties emanated from service structure, service marketing seems to be far from understanding. However, marketing of services is a concept that we frequently come across with in our daily lives. If the service marketing that service businesses use unconsciously and has a basic importance over satisfaction of customers is applied professionally, it will be a rescuer for service businesses and will cause progress in the sector. In the world changing rapidly, performing services appropriate to customer expectations has a crucial importance in theater businesses as in all commercial businesses. Because of that, theater managers can make major gaining rushes by developing marketing strategies in accordance with the customer wants and needs and therefore getting the advantage of competition can make great profit rushes. 2 It is expected from the theater managers who are aware of the importance of services marketing for their businesses to develop marketing strategies which are effective, creative and appropriate to the stracture of services marketing. These strategies which will be successful by being developed in accordance with the customers? wants and needs, will pan out not only the business but also the sector and our country by means of following and accommodating the changes happening in the customer side and in the other components