A research on the role of gender on consumer purchasing styles

The individual needs to resolve in his daily life. It realizes the purchase to satisfy this request and need. Purchasing occurs in different styles in each individual. Gender work affects the individual throughout his life and also affects his purchasing decision. It is to know how the gender role of this sex affects the purchase decision styles. The purpose of this study is to examine that the gender role belongs to purchase decision styles. A face-to-face questionnaire was applied to the women aged 18 and over living in this targeted center of Uşak. SPSS 23.0 and AMOS 22.00 benefited from the analysis in the package. According to the results obtained; perfectionism-high quality orientation with social gender roles, shopping / carelessness without thinking, experiencing diverse complexity, brand orientation, innovation and fashion orientation, entertainment and health orientation.