Turkish cigarette market with the view of social marketing

TIt is continuing to be subject of ethics dilemma that the cigarette which is adisputable product point of marketing ethics and in spite of so much discussion is stilexistance in the market and making advertisements of cigarette. It can be said thaton the one side, the anticipation of commercial profit and on the other side thedevoloping of the product which is threaten to the health of human, among themarketing experts are continuing their works by an important ethics impasse. Thesekinds of products on the side give to adults an oppurtunity going the consumption onand on the other side encourage the youngs and children to become customer. Altoughit has been determined that there are alot of harmful features of cigarette, as a resultof the youngs and children especially find it appropriate, it can be seen that adisputable subject of ethics for the future of the society. Increasing cigaretteconsumption brings an unhealthy society and high amounts of health expenditurestogether.In this context, this study has been concentrated on three sides which are taken placein triangle of social marketing on cigarette sector. The approximations of cigarettecompanies to the marketing ethics, the market of Turkish cigarette and the problems inthe social marketing triangle which are caused by consumers have been examined indetails.The field research has been applied in order to research the Turkish cigarette market.İn this research ; the consumption of cigarette in Turkey, the socio-economic factorswhıch are effective on the people in the formation of habbit of cigarette and thepeople who complete the questionnaire and their opinions can be tried to define aboutthe activities of cigarette companies.Key Words : Marketing Ethics , Habit of Cigarette , Turkish Cigarette Market , TheActivities of Cigarette Companies.