Assessing consumer awareness and purchasing styles relation to demographic variables

This study aims to examine the impact of consumer awareness levels on individuals' purchasing decisions. The research evaluates the relationship between conscious consumer behavior and purchasing factors such as price, quality, product variety, and rationality. Adopting a quantitative research design, data were collected using the Conscious Consumer Scale developed and sub-dimensions derived from Shy Consumer Scale. The data were analyzed using SPSS, and reliability and validity tests were conducted. The findings indicate that consumer awareness significantly influences rational preferences and environmentally sensitive product choices. In this regard, the study provides a multidimensional perspective on consumer behavior and contributes to the reconstruction of marketing strategies within the framework of social responsibility. Keywords: Consumer consciousness, consumer awereness, consumer behave, purchase decision style