An area study on sahre (Picnic) culture in Gaziantep as consumer behaviors

ABSTRACT AN AREA STUDY ON SAHRE (PICNIC) CULTURE IN GAZİANTEP AS CONSUMER BEHAVIORS KARAKIŞ, SULTAN Master's Thesis, Department of Business Administration Thesis Supervisor: Asst. Prof. Dr. Ahmet TAN June 2016, 84 sayfa Sahre (picnic) culture is a part of social life in Gaziantep. People in Gaziantep internalize so much that they can go on a picnic. Coming together, women, men, tradesmen, rich or poor, engaged and married people go for a picnic. It is seen that researches related to Sahre culture being a part of social life have not been done significantly during literatüre review phase of the study. Either most of the present studies depended on the obsevation or restricted with opinions of experienced people in Gaziantep about Sahre culture. We investigated how citizens dwelling in Gaziantep look at Sahre culture as a consumer on ourstudy. We made a survey with 836 people in the method of face to face poll. The survesys on the are a were analyzed with the programs of SPSS and Microsoft Excell by being controlled one by one. The reasons which people go on a picnic differ with regard to social, economic and cultural situations of people. As long as residence duration increases in Gaziantep, the perception of picnic satisfaction scale goes up. As the features like natural beauties, safe and clean of the field were given particular importance in the preference of picnic area, it was ovserved that the effects of nearby picnic area and other options is less. As the closeness degree of people getting in the habit of the picnic in creases, the results Show up such as the perception of the picnic satisfaction scale going up. Keywords: Gaziantep, Sahre, Picnic, Consumer Behaviors