The impact of consumers' sustainable development awareness on green product consumption tendencies

The demands and needs of People have gradually increased due to globalization. Moreover, improvements in the area of technology and industry make people consume everything in a short time to take their own place on the consuption chain. The fundamental changes on consuption facilities causes the destruction of ecological blance by consuming natural sources unconsciously and the extinction of usable sources. The problems faced in ecology not only affect natural environment but also give negative feedback to the consumers. The mutual intraction between human and environment make countries create a new policy that is "Sustainable Environment" used in development plans, the production activites of companies and the purchasing decision of consumers. The importance of environmental matters has steadily increased and this leads the strategies and pratice of ecologic development to gain more importance. A significant survey has tried to find out if consumers' sustainable development tendencies play an effective role on consumers' prefences on green product purchase. The datas of 375 people who are chosen from internet and social media users with convenience sampling method are used in the research. The datas which are required from participants are concluded by using validity and reliability analysis, normality text, factor analysis, T-Text, Anova Text and Regression Analysis. According to analysis it's seen that sustainable progress awereness level factors and behaviour of purchasing green product factors differ though differences of consumers' demographic structure. Another result is that consumers' sustainable progress awarenesses have on important impact upon tendency of green productconsumption.