Consumption emotions: A research on the customers experiencing all inclusive vacation

The main purpose of this study is to explore how costumers who had all inclusive vacation experience explain their consumption emotions. Participants choosen from customers who had all inclusive vacation experience. Data was collected from 25 participants by using depth inteview technique and analysed by the content analysis technique. In the first part of study, general information about the research was described. In the second part of study, consumption emotions and all inclusive system were discussed in existing literature and both of them were given the conceptual definition. In the third part, the research method were explained. In the forth part findings and the last part of this study results were reported. In the light of the findings all inclusive vacation customers' consumption emotions table was formed. Finally, the findings were interpreted and suggestions were given to enterprises and future researches. KEYWORDS: Emotion, Consumption Emotions, All Inclusive System, Content Analysis