An advertising channel in tourism caommunication a research an travelling Instabloggers

Due to the necessity of social media to go beyond the traditional in different fields, social networks such as Facebook, Twitter and Youtube are now frequently included in tourism, Instagram which is the need for a new channel in businesses and tourism brands, has been focused on detail. The aim of this study is, to reveal how and to what extent traveler instabloggers function as a channel in shaping advertising in tourism communication for service producing businesses. The scope of the study 9 traveler Instablogger share in Turkey Instagram identity, Instagram profile identity, content, advertising components to use in sharing about the hospitality business and strategies, interaction and how the advertisment exposition format themes axis is analyzed in the presence of content analysis. The shares within this scope consist of a total of 200 Instagram shares recorded between January 1, 2018 and February 2020, including travel and tour / service-accommodation categories, constitue the sample. The available data show that the traveler instabloggers are a good supportive channel in tourism communication. Due to the size of their audiences, they reach and the function of influencing them through creative visuals, the use of instagram that helps to express themselves and communicate. It is important for accommodation businesses and hotels to reach truer target audiences and users. It was mentioned that instabloggers can use this successfully and provide communication and relational management. While social media has become one of the featured open and implicit advertising channels today, popular social network sites offer a new framework in terms of advertising and advertising channels in tourism communication. Another aspect is the results; users' likes and comments show that they differ in terms of interaction according to the constituents used in the visuals. Keywords: Instagram, Traveler instablogger, Tourism communication, Advertising channel, social media