Customer satisfaction in tourism industry and sample Şanlıurfa

Tourism industry which is developing very quickly has economic, socialand environmental effects. Customer satisfaction has also very important roledeveloping in a distinct tourism field. Development of tourism industry depends oncustomer satisfaction. That is why customer satisfaction is an important issue.The aim of this study is to determine the customer satisfaction of tourists those whovisit Şanlıurfa which is candidate for Unesco and at the same time, it is an importantcity for three big religions and which is full of cultural and historical places. AlsoŞanlıurfa is a gravity center of religious and cultural tourism. At the end of thisresearch actual situation of Şanlıurfa is determined. For this reason, questionnairesare applied to the tourists that visit Şanlıurfa. In order to analyse the demographicdatas, first percentages and frequencies are determined. And then between the everyfactor of questionnaire and demographic speciality of tourists are determined withChi-Square test. According to results of this study, tourists are satisfied and there aresome meaninful differences between demographic speciality of tourists (age, maritalstatus, the information quarter when tourists are on the road, arrival number andvisitation aim) and tourists at the satisfaction levels.Key Words: Customer Satisfaction, Sanlıurfa, Tourism Industry