The effects of the expansion of Turkish television series to the international market on the image of Türkiye

The Turkish series industry witnessed a major boom in the first decade of the twenty-first century. It produced series that were in great demand in the Middle East and the Balkans, and then began to export television series to the whole world and took a place in the global markets open to the drama industry, until Turkey became the second country in the world in Exporting the largest number of series after the United States of America, this is considered a cultural and civilizational achievement for Turkey, especially its ability to influence viewers, spread its culture, and win a segment of people who come to Turkey as a tourist because of watching its series. Turkish series today are a soft power for Turkey. Through them, they were able to introduce Turkish civilization and history and promote the country touristically and economically. This had an impact on the Turkish reality with an increase in tourists annually and an increase in the economy in the last 20 years compared to before. Series and films are