The potential of turkey gems and marketing problems

The aim of this study is to deal with gems and marketing problems in Turkey. Informations have been given about the potential of gems in Tukey. Literature searching has been made why we can?t use the present potential.Turkey has a quite important potential in the point of gems resources. There is no a noteworthy gems place until Urals in all of Europe. Amber, deducing from the coast of the Baltic Sea, is only an exception of this definition. In addition to this, there are thirty eight gems reserve in Anatolia. In spite of such wealthy resources, Turkey has hardly ever taken its toll of the world gems trade. However, the Europe, being near us, is the most important gems market of the world. In spite of nearness to market, that Turkey can?t take it?s toll of this trade is bizarre. Although Turkey has such high gems potential, the main reason of not being of firms is marketing problems. Present firms, producing low rates in the shape of small workshops, obtain low income. Because gem firms can not enforce appropriate marketing techniques, they can not use the advantage of wealthiness of raw material and nearness to market.sKEYWORDSGems, Marketing, Gems Marketing, Lapidary, Marketing Problems