Investigation of animation operation in social media advertisements in Turkey and an application example

Communication, which is one of the basic needs of human beings, has evolved in various ways since the beginning of history with the effect of sociological, technological and scientific advances. The discovery of the Internet, which is the last point of communication which has become an indispensable part of our social life, is considered as a revolution in the field of communication. With this new communication method, the interaction with the globalizing world has increased and as a result the face of communication has changed. Nowadays; new media and Social Media concept which is one of the new media elements has an important place in this change. Social media, which has the effect to transform societies into a network society, has caused brands to be involved in advertising in these environments. Animation art used in advertising production for many years; it has become more active in the creation of the contents created in these channels. In the first part of this study, the definition of communication-based internet was made and New Media and the new media elements Social Media were explained. After that; The definition of advertising has been briefly discussed under Social Media Ads. Then, the definition and main principles of animation art were examined. After determining that there is not a model that is needed to carry out the examinations, which is one of the aims of the thesis, a study which is thought to meet this need is examined in detail at the first section is ended. In the second part of the study; Investigation of Advertising Films Produced by Animation Technique, which is included in the use of natural advertising in social media, was completed and then the study was terminated with an application. Keywords: Internet, New Media (Digital Media), Social Media, Advertisement, Animation