Distrubition of automotive sector in turkey,sales methods and research
2008
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Advisor: Prof. Dr. Muhittin Karabulut
Abstract (EN)
The aim of this thesis researches distrubition and sales process in automotive sector. Therefore, the pre-information of the methods which are regarding to sales and distrubion has been given as a presentation. Automotive in Turkey, data that has been supplied from the second provenance and the experimental knowledge in this sector. With all these provenance, the actual information of the automotive sector in Turkey has been given, and also amount of the sales has been examined within brand and model, according to local and imported brand seperation. The historical background of automotive in Turkey has been presented with some statistical data. This thesis was prepared within 3 sections.In the first part, while to be examined of the historical development of the automative sector,statistical datas belengs to local and imported brand cars has been compared. And also, integration of this sector with the other sectors has been evaluated.In the second part, the enlargement of the sales combination and according to sales management with changeable target belongs to companies have been pointed. With the analaysis of attitude of the good seller; how is to be and what has to be done according to managerial marketing of the goods and produces have been explained. Sales strategy within inner and out sales enviromental management have been explained, low pressure ,high pressure, equal presurre sales and techniques have been dwelled on. But also for paying attention of the sales has been dealed with sales style and techniques. The variety of the sales techniques have been specified and the detailed informations regarding to having attention of the sales techniques and also their processes have been given enough.At last in the third part, due to the questionnaire workshop of the market with all players, the assessment of the actual market position in the automotive sector has beenexplained. The data which belongs to analaysis has been explained with charts and graphs.
Author
Dr. Şimal Çelikörs Güler
Institution
How to Cite
Şimal Çelikörs Güler (Master Thesis). Distrubition of automotive sector in turkey,sales methods and research, 2008, İstanbul Beykent Üniversity.
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