International marketing strategies and application in automotive sector

Economic, politic, social and technological change in the world is becoming aggregate and attaining large dimensions. With mass communication in the world, markets have expanded and competition dimension increases at the same time.This variation and evolution causes growing international marketing concept and affects attitude and behaviour of the community. Also, this evolution has affected enterprises, building and applicating management and marketing strategies.Strategic decisions in international marketing, relation to economic, culturel, demographic, politic and legal, physical environment and technological developments. Thus enterprises analyze business environment for determining appropriate marketing strategy.International marketing strategy is related to businesses which action in the international markets. In the mean of this purpose, businesses, segment markets and decide the markets which it is going to display activity in. Also when businesses generating strategies, they determinate to applicate standard or differentiated approach. Businesses implement the strategic decisions for the appropriate condition of the market.Keywords: 1) International Marketing 2) International Marketing Strategy