The role and importance of university museum on the corporate image of universities

The corporate image, has become an important concept for universities. Along with globalization universities, have been started competition in the national and international field. Studies on the corporate image of universities are very common in the literature. In this study, the corporate image of universities and university museums' relationship examined. In particular, there have been few studies about university museums. this has been effective for selection of the subject. University museums provide added value to the universities, with many functions they perform. In this study, the role and importance of the university museums on the corporate image of universities researched with a qualitative method. According to the results of the research carried out in two stages; It is well known that university museums have a positive role on the corporate image of universities. According to the research in Istanbul University, which has the most university museum in Turkey and Marmara University which is rooted and prestigious university, have come to the conclusion that these universities' museums do not effective enough to create a positive effect on corporate image. Both experts and students made various suggestions in order to overcome this situation. If the proposals are made as a result of the study, it is thought that university museums will support the positive image of Istanbul University and Marmara University by providing added value.