Determination of frozen food consumption habits of university students

Frozen food sector has increased its product range in our country in recent years and has become an important sectoral branch which has continued to grow by continuing its development in domestic and foreign markets. This study aims to determine frozen food consumption habits and the factors that affect university students frozen food consumption habits and preferences. The examination of the attitudes and behaviors of young individuals towards frozen food consumption is important for the future planning and development of the sector which has begun to develop in our country in the recent past. There are studies on socio-economic factors affecting frozen food consumption in the literature. These studies aimed at determining the frozen food consumption of people living in various cities. The most important difference of this study from other studies in the literature is consisting of university students as sample. For this purpose, university students studying at ŞeyhEdebali and Namık Kemal University were chosen as sample. The sample of the study was obtained by the quota sampling method which is one of the non-random sampling types.As a result, %92.1 of university students use frozen food. The use of frozen foods is an important factor for university students to prefer frozen foods. The majority of students think that frozen foods are produced and packaged in hygienic environments. In addition, it was found that students thought that they were eating unhealthy food by consuming frozen food. Keywords: Frozen food consumption, university students, consumption habits