The effects of the product preference reasons on attitudes of getting ready for high price payment
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Abstract (EN)
Nowadays, with the variety of product preferences, it is seen that consumers pay different prices and find a buyer in a wide price range of a product. The questionnaire was applied to determine the importance of product preference for consumers at different price ranges. In the analysis of the data, Repeated Measures ANOVA, Independent Sample T-Test and ANOVA were used.
Author
Betül Kocatürk Zehir
Institution
How to Cite
Betül Kocatürk Zehir (Master Thesis). The effects of the product preference reasons on attitudes of getting ready for high price payment, 2018, Afyon Kocatepe University.
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