Purchasing behaviours of X, Y, Z generation of consumers: It is a pilot research

As it is known consumer behaviour is a situation that is trigged by need and sometimes derived by motive. However in both of these occasions what drives us is the influence by the enviroment and the condition that we are in. Sometimes we reflect what we see from our family and sometimes by ignorning our generation and consume as a way of the reflecting our own characters. This is why consuming behaviours change from person to person and from generation to generation. The purpose of this study is; To make to make a point of marketing is influced by socio-ecenomic and pyschological branches of science on consuming behaviours during the process between generations and why this generation concept is very important during these last years. Afield study is made for certain age range of consumers who come from traditional generations that can be contented with little to people who made technology as a part of their lives who stop without getting up from where they are and doing this by not even having an ecenomical freedom but having consuming habits. In this thesis; general introduction is made for all generations and by making a statement of purchasing and consuming features of X, Y, Z generations of consumer the most and which is a continuation of each other. The field study is made and focused on these generations.