Importance of innovation in competition
2010
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Advisor: Prof. Dr. Ali Ekber Akgün
Abstract (EN)
In this thesis, we explain that firms should continously change and reneww their products, services and production systems to survive in today?s rapidly changing competitive world. This changing and renewing operation is called ?innovation?.We should make our customers prefer our products to survive. The features that we add to our products are innovations. So, this will show how innovation turns into competitive advantage. In this thesis, two companies (3M and GE) are held as examples. Thesis shows how these companies compete by innovation.
Author
Utku İnce
Institution
İstanbul Beykent University
Division of Management and Organization
How to Cite
Utku İnce (Master Thesis). Importance of innovation in competition, 2010, İstanbul Beykent University.
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