Importance of innovation in competition
2010
0 görüntülenme
0 i̇ndirme
Danışman: Prof. Dr. Ali Ekber Akgün
Özet (EN)
In this thesis, we explain that firms should continously change and reneww their products, services and production systems to survive in today?s rapidly changing competitive world. This changing and renewing operation is called ?innovation?.We should make our customers prefer our products to survive. The features that we add to our products are innovations. So, this will show how innovation turns into competitive advantage. In this thesis, two companies (3M and GE) are held as examples. Thesis shows how these companies compete by innovation.
Yazar
Utku İnce
Bu Yayına Nasıl Atıf Yapılır
Utku İnce (Master Thesis). Importance of innovation in competition, 2010, İstanbul Beykent University.
Anahtar Kelimeler
Lisans
Tüm Hakları Saklıdır
Bu eser belirtilen lisans koşulları altında paylaşılmaktadır.
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