Attitudes and perceptions of local people towards film tourism: An intergenerational comparison

Touristic activities aimed at on-site observation of iconic places and objects that have been the subject of destinations that stand out with the development of mass media and internet, movie premieres, award ceremonies, TV series and movies constitute film tourism. Film tourism, which has a multidimensional structure, allows destinations shown on television or social media to be recognized and popularized quickly, with the effect of globalization. Film tourism activities for destinations that have become popular in a short time bring both positive and negative effects. Film tourism can affect the region where it takes place and therefore the local people in different dimensions. Local people's perceptions of the effects of film tourism can also affect their attitudes towards the development of film tourism in the destination. Individuals born in a certain time period of the age, living similar characteristics, similar lifestyles, and conditions of the same age constitute generations. While the perspectives, perceptions and attitudes of individuals in the same generation are similar to each other, they can differ from individuals in other generations. This research aims to determine whether there is an intergenerational difference in the perceptions and attitudes of local people towards film tourism. Research data were collected by questionnaire technique. The population of the research consists of X, Y and Z generation individuals living in Menteşe, Milas and Yatağan districts of Muğla province. In the research, descriptive statistics, factor analysis, reliability analysis, t test, Anova test were applied why the relations between the variables were tested with the structural equation model. As a result of the research, it has been determined that there is a significant difference between generations in the perceptions of the local people about the positive and negative effects of film tourism. In addition, it has been found out that the effects of film tourism affect film tourism satisfaction and film tourism support. Besides it was revealed that film tourism satisfaction significantly affects film tourism support. Keywords: Film Tourism, Film Tourism Impacts, Local Residents, Generations, Muğla