The relationship between local people's attitude towards sustainable tourism, support for tourism development and subjective well-being: The case of Mardin

Intensive and mass tourism activities have positive and negative effects in many aspects. In addition, the factors affecting people's life functioning have impacts on their attitudes towards tourism. Based on this, the aim of the current study is to determine the relationship between the local community's attitudes towards sustainable tourism, their support for tourism development and their subjective well-being in Mardin, Turkey. The study is a quantitative research, and the sample consists of local people in Mardin. Within the scope of the research, between April 14, 2023 and June 25, 2023, data were collected from the local people in Mardin with the survey technique. A total of 487 data were analyzed and the findings were interpreted. Exploratory factor analysis, correlation and regression analyses were conducted to test the reliability and validity of the scales used in the research and the hypotheses developed. As a result of the research, it was determined that the sustainable tourism attitude of local people has an effect on both tourism development support and subjective well-being, but the tourism development support of local people does not have an effect on the subjective well-being of local people.