Sustai̇nable desi̇gn in formation of corporate identity through green marketi̇ng; the example of green university: DPU

This research includes how to benefit from the concepts of green marketing, sustainability, sustainable design in the process of composing and changing the corporate identity in the field of graphic design. The aim of the research is to try to attract notice the importance of institutions on social responsibility, creating awareness and raising public consciousness, particularly as universities. Also, it aims to prepare a new example of " green university" based on examples of "green university" in the world and sustainable activities in Turkey. In this research, a detailed literature review was made to reach reliable information with the method of data acquisition at first hand. For the qualitative aspect of the research, green marketing, corporate identity, sustainability and sustainable design was examined in detail. The examples of "green university" in the world were investigated comprehensively, their studies and contribution to the environment as well as the examples in Turkey were also dealt with. In the application part of the research, the corporate identity of Dumlupınar University was changed and turned into green sustainably. The works were printed on 100% recycled paper and the benefits to environment of these papers were stated with numerical data and all these data that were obtained and that can be obtained in the long term were brought together. According to the conclusion of the research, it is undestood that If a university use the papers that were given in the application part in its corporate identity and in all institution, it will make a significant contribution to nature on the reduction of greenhouse gas, car travel, waste material, wood, water and energy consumption. Key words: Green Marketing, Sustainable Design, Corporate Identity, Green University