The impact of managers' logistics innovation capabilities on green distribution activities: The case of logistics businesses in İskenderun

This study aims to analyze the impact of managers' logistics innovation capabilities on green distribution activities. Considering the critical role of the logistics sector in environmental sustainability, the research focuses on logistics businesses in the İskenderun region. The study examines how managers' innovative approaches influence the adoption and implementation of environmentally friendly strategies in logistics processes. It was emphasized that logistics innovation capabilities play a central role in helping businesses achieve their environmental goals and gain a competitive advantage. The capacity of managers to develop innovative ideas and integrate them into logistics processes was found to have a direct impact on business performance and environmental sustainability. Additionally, the importance of managers' innovative leadership in creating green distribution solutions that meet customer demands was highlighted. The research findings indicate that enhancing logistics innovation capabilities facilitates achieving both environmental and economic sustainability goals. In this context, the adoption of innovative technologies, increasing employees' environmental awareness, and integrating green logistics strategies into corporate culture are recommended. In conclusion, it is suggested that effective management of logistics innovation can support the long-term success of businesses and fulfill their environmental responsibilities.