An examination of fashion as a guiding factor on the apparel industry and trends as a determining factor on the print patterns

Fashion is one of the most popular subjects in today's world. Despite fashion includes many fields such as architecture, art, technology etc. It's mostly associated with apparel in today's world. The most common definition of fashion is a popular style or practice in a period of time. However, fashion is being used as synonyms for apparel nowadays. Fashion is influenced by many factors such as sociology, technology, economy and psychology. Humans started to cover their body to protect themselves from adverse environmental conditions and covering body concept changed and evolved by being affected by these factors in the historical process. The apparel industry has started with developments especially in technology and the last point it has reached is fast fashion concept. Fast fashion concept is based on seasonal changes and production is being made with the basis of season. Mass productions are intended for masses in fast fashion concept and seasonal structure is on the foreground and this causes a very fast turn over process. The most important factor guiding this change is trends. Based on this, in this study; apparel and fashion relation are emphasized, factors that affect fashion are examined and the development of the apparel industry is stated. In addition to this, mentioned about print patterns, which are popular outputs of apparel and fast fashion of nowadays and the reflection of the most recent fashion trends are examined.