The effect of motivational factors in local cuisine preference on rechoosing and recommending a destination

This study that aims to examine the effect of motivational factors in local cuisine preference on rechoosing and recommending a destination is important in the sense of showing the relationship between local cuisine satisfaction and after purchasing behaviour, along with the motivational factors in local cuisine preference. The study consists of three chapters. The first chapter includes the terms about destination loyalty while the second chapter gives the basic concepts in local cuisine and detailed information on the historical development of Turkish food culture and local food cultures with reference to Turkey's geographical regions. Research methods and findings are conveyed at the third chapter. Using scales that were proven highly reliable, a survey was conducted in Sakarya city centre and its districts. In the analysis of the data acquired from 662 tourists, Confirmatory Factor Analysis and Structural Equation Modelling were applied using SPSS and Amos softwares. After the analysis the model test showed that the model was acceptable. According to the results of the research, there are significant effects between "local cuisine satisfaction" factor and "sensory appeal", "exciting experience", "escape from routine", "health concerns" and "togetherness" factors which are among the motivational factors of local cuisine. On the other hand there are no significant effects with "cultural experience", "economical factors" and "prestige". In addition, results show that there are significant effects of "local cuisine satisfaction" factor on "rechoosing and recommending a destination for local cuisines".