A research for surveying effect of e-commerce on marketing local products

Nowadays people in the world do their shopping via internet. With contribution of lots of conscious consumer, sector presents various products and services and also price choices. Therefore, every year sector improves and makes progress for institutionalization. In this process technological products function like a dynamo for e-commerce companies.The mentality of capitalism that wants one type of world rejects producers who want to produce their own regional product. In addition to this, technological products have started to terminate handcrafts. In this situation marketing of regional products has an important role.As the nature of economical activities; products should be delivered to consumers at the intended time, in the appropriate conditions and forms. Global capital is able to present products to market more acceptable than regional producers could. In this situation e-commerce has positive functions for improving regional producers competitiveness. Also improvement of internet security has increased the demand of e-commerce.In this research, regional products which geographical signs registration is granted by Turkish Patent Institute are evaluated. Marketing of this products has a limited area, however, the potential of this products is not known. Thus, this survey is conducted among regional producers to measure effects of e-commerce on marketing of regional products and aims to help deterimining this kind of companies marketing strategies.