A field study to determine the work values of Generation Z: The Van example

Businesses always need a qualified workforce to continue their activities. In today's business world, businesses include employees from different generations. The changes that started with the participation of Generation Y in the workforce in the past continue today with the employment of Generation Z. Each generation has entered business life with its own unique characteristics and values; Generation Z has also gained a place for itself in the business world with its differences. Businesses will be shaped even more by Generation Z employees in the future, and the need for this generation will increase. Therefore, the role and values of Generation Z in business life should be better understood and analyzed. In this context, the purpose of this study is to determine the work values of Generation Z employees. Within the scope of the research, a survey was conducted on 542 Generation Z employees in Van province, and data was collected about the work values and work habits of the said generation. According to the research findings, it was determined that Generation Z working women give more importance to altruistic (altruistic) work values and work values oriented towards status and colleagues compared to Generation Z working men. However, according to the survey results, it was determined that Generation Z employees are people who are open to development, care about motivation, want to gather power in the work environment, have a high perception of status, have high career goals, spend their free time in virtual environments and with career development activities, and desire to establish a work-life balance. This study aims to provide an important roadmap for businesses in their future workforce planning.