The effect of social reflections in Turkey to use of metaphors at fashion advertising between the years of 1980 - 2013

Fashion is the sum of very complicated processes which runs on a multiple platform. On the other hand, it is a social fact event which effects many people at the same time, also it has an individual impression on a personal behaviour. The fashion of modern epoch is a dominant dressing style, which is acknowledged by use of a certain group of human in a particular time and location. The fashion of modern epoch has been a symbol of the strick distinction between the varied social groups, economic condition and herarchial structure. In postmodern period it is no longer an indicator economic power or social distinction, and style difference. One of the features of this period is involving fashion codes to goods via advertisement, also giving place to metaphor. Therefore, by the variable society, new styles have been developped at advertising, alos perception took need of to reach consumer. This investigate has been made via the information resource of the fashion in Turkey between the years of 1980 – 2013 with the epistemologic basis on ideology and society interaction as well as graphic art and advertising.