The social responsibility projects since 1980 till today and the reflection of those in posters

The social responsibility concept has not been emphasized greatly in 1980s however, along with 90s, this term started to be used frequently in the public. During the years when the advertising agencies were founded so the teamwork gained more importance than the individual work performance, the social issues had been involved in the interest of graphical design. Thus, the posters which are the most effective way of communication in graphical design are evaluated as the most important integrative component of social responsibility projects.The socio-economic and cultural nature of Turkey in 1980 was criticized and the development of graphical design was touched on in this process in the first chapter of the study. The cultural dichotomy that was experienced in our country had been evaluated in scope of the facts arising under the military coup of 12 September and republic period of President Ozal in parallel to the global transformations. Any other point that is related to rapidly increasing importance of advertisement and advertisement agencies along with the increasing competition has also been considered in the evaluations. The effects of technological improvements, computer introduction in the world of design and the subsequent effects of postmodernism were analyzed in details.In the second chapter, the social responsibility concept along with the approaches adopted by the companies and the civil society organization were taken into consideration in details. The corporate body and organizations who had contributed in the social responsibility projects effectively were explained. While the corporate social responsibility (KSS) definition and the benefits were being described in the second chapter, the sponsorship concept was taken into consideration as well. It was emphasized how the mass culture which was the manner of popularity created for the social groups affected the social life by strengthening with the effect of media. Besides, explaining the activities of the corporate bodies implying the importance given to the KSS projects to strengthen their corporate brands, some projects of those corporate brands were reviewed.In the third chapter which was the core chapter of the study, the social responsibility projects, communication ways to the society and particularly the role of posters in such communication were emphasized in details. Designing of socio-cultural, political and the environmental posters was explained along with the visual support of exemplary works of art performed by the Turkish and worldwide designers. In addition, it was also examined that the social responsibility and continuity could be important due to the success of created designs. Again, in this chapter, it was mentioned how different roles that the companies, associations and the social organizations had taken to constitute and support the social responsibility project to provide more benefits. As the significant examples, ?Kardelenler Kampanyası? by Turkcell, as one of the companies implementing services by this purpose, various campaigns held by WWF-Natural Life Protection Association and ?Geleceğimiz Erimesin? and ?El Koyun? campaigns held by TEMA Association were reviewed with the relevant design samples. Furthermore, GOOD 50x70 competition, which was constituted by the participation of many designers from all over the world as a leader project to give the support to the social responsibility projects was mentioned along with the relevant design samples.The sample posters with the social responsibility projects were involved in the final chapter of the study. Since the subject has rather extended content, the reviews were involved in the content of the study. It means that the poster designs have been created as to belonging to the corporate bodies/institutions including the social organizations and companies involved in the content of this study instead of the reviewed subjects.Generally the poster has taken an effective role as a visual sense-making and forming language of graphical design together with the social responsibility thus it becomes the expression way of such social responsibility projects.