Representation of consumption ideologies on Turkish television serials in the post 2000 period

Generally, the main issues under the title of postmodernism debates work on some important points within postmodern perspectives and provide a field struggle. Some of these important points; 1) the bond between the signifier & sign has been collapsed and the link between reality and meaning has disappeared. 2) Modern subjectivity is fragmented and the image-oriented world surrounds all subjects with indicators of consumption. 3) All modern holistic perspectives - all modern ideologies, including marxism - are accepted by postmodern oriented discourses. 4) Today's postmodern world is image-oriented world which refers to the loss of all progressive modern rational subject values, social ideologies, social realities etc. are transforming from symbolic social interactive reality-based way to virtual signal, simulation way through mass media on the postmodern era. Image-oriented - or postmodern - world occurs through mass media. Turkish television series conveys postmodern cultural consumption values and postmodern themes in their content through domestic production series. In this research, a purposeful sample was created among Turkish television series broadcasting on Turkish mainstream television stations, TRT, FOX, CHANNEL 7, STAR TV and SHOW TV channels. All Turkish television series were analyzed by qualitative content analysis in order to see the social reflection and phenomenological characteristics of postmodern consumerist ideological values of these television series.