The production of subjectivity in Holywood cinema after 2000

Subjectivity refers to the subjective, the concept of "self" as a whole in individuals, to the way a subject is sensed in relation to any situation, his personal idea, his feelings, his meaning, his sense of emotion, his approach to events and concepts, and his relationship with other subjects. However above all, Guattari argues that the production of subjectivity is the most important production of capitalism. As a matter of fact, the concept undergoes some cultural, political and ideological changes especially in the 19th century. As a result, subjectivity is no longer produced through institutions such as family and religious. Inspired by Lazzarato, Machinic subjectivities are produced in areas such as consumption, communication, social media and cinema, with the effect of the globalizing world. Each field of visual production is also the field of subjectivity production. On the other hand, although the subjectivity is so intertwined with the arts, it did not find the opportunity to study especially in the field of cinema. In this context, it was determined that how the concept of subjectivity became effective in the Enlightenment Philosophy and the theories of Nietzsche, Freud, Lacan, Foucault, Deleuze, Guattari, Lazzarato, Rossi and how subjectivity is discussed in narrative theories and movies. In this study, Hollywood's narrative structures are examined historically and formally and it is revealed how these narrative structures are related to the subject and subjectivity production. It has been studied, regarding subjectivity, what kind of differences it had shown, through which elements were used for production of narratives, the processes of production in films and what kind of differences it had shown according to structures of narrative, in relation to the narrative styles of Hollywood cinema. Accordingly, it was found that films represent different forms of subjectivity according to narrative structures in terms of form and content, and this has different effects in terms of narrative structures in the audience.