Examination of digital collage design examples in advertising graphic after 2000

The collage technique, the language of the modern art movements of the twentieth century with its associative methodology, reflects the aesthetic understanding of the age as an artistic application technique, called digital collage, processed on the screen interface with the digital form it has metamorphosed with the development of technical software that constitutes digital art. As a matter of fact, advertisements, which uses digital manipulation practices as a tool to persuade consumers under the dominance of the virtual world today, have created a new perception of reality with applications of digital collage techniques and have contributed to narrative forms with its non-organic synthesis. The aim of this study is to identify the turning points of some artistic expressions and technical changes in the application forms of advertising graphics after the digitalization of the collage technique under the influence of technology. This work emphasizes digital art and serves as a guide for users by shedding light on how the digital collage technique is applied through examples in contemporary advertising graphics. Qualitative analysis was conducted by examining written sources such as articles, thesis works, internet data, and books, and analyzing examples of collage applications in post-2000 advertising graphics. The findings were evaluated, and a conceptual investigation was completed by presenting them in a historical sequence. After the conceptual analysis, an application study was conducted to experience the artistic practice related to the mentioned subject. As a result of this study, the position of the digital collage technique and advertising graphics, which have changed their direction in the line of technology and art to appeal to consumers, was revealed by showcasing original strategies and tactics created specifically for consumers and highlighting the technical development of artistic expression through practical application. According to the identified results, the main reason for the preference for the digital collage technique in advertising graphics today is that it is an interesting technique that meets the need for an original concept style in achieving the emotional strategy goal of advertisements.