The application of product placement technique at Turkish television series of 2011-2012 and point of wiew of young people for product placement at Turkish television series

In parallel with increasing competitive environment and technological developments, advertisers has begun to look for new methods in order to commercialize products and services efficiently. Since traditional advertisement conception has lost its influence on consumers, product placement application has become a preferred method as the products are placed at motion picture, television programs, television series, books and computer games. Because rating of television series is high today, advertisers have paid attention to product placement at television series. The objective of thesis prepared for product placement application is to examine product placement samples at Turkish television series of 2011-2012 which are among the most watched programs in Turkey and learn about point of view of young people for product placement at Turkish television series. The research was limited to Fırat University Elazığ province. Within this context, the concept of advertisement and product placement is examined in detail. By conducting a survey with the students of Fırat University, the information about point of view of young people for product placement at Turkish television series has been obtained. At the same time, top five television series the students watch the most were discussed in terms of product placement and content analysis was examined. Key Words: Product Placement, Advertisement, Television Series