Political communication activities in the general election of 2011 case of: AKP, CHP and MHP

The relationship between ?politics? and ?communication? is as old as human history. This two topic are linked with concepts of ?political communication?. This study evaluates the general election of 2011, which is guided by the concept of political communication. Study aims to detect, attributes and different aspects of the political parties which are choosing as an example. Also wants to find out their message strategy and application tools during their campaign. Boundary of the study comes off only ?political advertising? activities. Political philosophy, political communication, and the Turkish political life are theoretical outline for creating the backround of the analysis.Written and visual media has the power of ideological orientation to society. Ads reflects society?s values and casual relationships, in this way they are considered as a ?cultural text?. To analyze the ads in this election, also inspire for an social analysis. Voter?s political life represents by political parties. Electoral rhetoric of political parties, reflects the communication of groups in the community.Study concluded that during the explain of election campaign ads with a descriptive words, also can be analyzed the characteristics the time that lived within. In politics, who wants being brand and obtain permanent success, they should thing and understand community and politics together. This resultixshows, in the design of the future political campaigns can be more effective and efficient movement.Keywords: Political Communication, Election Campaigns, JDP, RPP, NMP