A content analysis on the political parties' print ads for turkish general election in 2015: A study on the verbal and visual messages

This study examines the verbal and visual message contents of political advertisements that was published during Turkish General Election campaign, between 7 May – 14 June 2015. The study employed content analysis method and focussed on the political advertisements of AKP, CHP, MHP and BTP, published in Turkish newspapers (Hürriyet, Posta, Sabah, Sözcü and Zaman). In total, 97 print ads were collected. The aim of this study is to explore the topics framed in the print ads and unveil verbal-visual message content in these ads.