Comparison of effectiveness of outdoor advertisements and magazine advertisements
2010
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Advisor: Doç. Dr. Nurettin Parıltı
Abstract (EN)
In this research ?Comparison of effectiveness of outdoor advertisements and magazine advertisements? made in Kyrgyzstan, Bishkek city; we tried to choose groups that could represent all people living in this city.By face to face interwieving in Bishkek, a poll that consists of 30 questions was applied on 243 people that were chosen by random sampling method.This study consists of three main parts. First part gives us information about advertising and related to advertising outdoor and magazine advertisements. İn the second part, we can find information about advertising effectiveness and evaluating methods of advertising effectiveness. In this two parts given theoric base to understand the point of view. The last part is formed by analysis and synthesis of data which was acquired from area search.
Author
Abdugapar Haıtkulov
Institution
Gazi University
Üretim Yönetimi ve Pazarlama Bilim Dalı
How to Cite
Abdugapar Haıtkulov (Master Thesis). Comparison of effectiveness of outdoor advertisements and magazine advertisements, 2010, Gazi University, İşletme Bölümü.
License
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