A research on outdoor ads in terms of graphic design principles

With the aim of determining the compliance of a total of two pieces of signage, billboards, vehicle wraps randomly selected from six outdoor ads as one of the important fields of application of Graphic Design with the principles of graphic design, this study covers the evaluation of the above mentioned items in terms of the criteria set by creativity, visual elements and typographic elements. The scale used in the questionnaire has been prepared by the researcher and developed with the help of 3 graphic design lecturers, 2 experts working in the sector and the opinions of 198 college students off the field were asked about 141 graphic designs. In this direction, derived from questionnaires based on the results, outdoor advertising has been identified as insufficient applications in terms of innovative viewpoint encouraging thinking, focusing on problems and convincing factors, but found nearly ideal in terms of attractiveness, creativity, permanency and selection of space. Considering the visual elements, selection of items as the correct ones, visual harmony, originality, balance and contrast have been determined inadequate, but, although the space selection of the visuals as the correct ones hasn't been considered very adequate, in terms of the overall spread the siting, explanatory , relevance to the topic, information integrity, and color factors, they have been found as being in good values. When examined, the typographic elements used, outdoor ads have been determined as inadequate in terms of emphasis, direction, simplicity and balance factors however, some designs have been found near-ideal in terms of font , text font , font care of the appeal, and information they offer. They have been observed that they were not designed in terms of the ideal design criteria. It has been found out that simpler designs are more understandable and easier to achieve permanency. In this sense, alternative solutions such as the need for training from institutions providing education and the ideas to improve the quality at the design stage have been proposed. Keywords: graphic design , advertising, outdoor advertising, graphic design training , graphic design principles