Adoption of Mobile Banking in Northern Cyprus

ABSTRACT: The subject of this thesis is to search on mobile banking adoption in the case of North Cyprus. This research was conducted in order to understand what kind of individuals’ background has a significant effect on the adoption of mobile banking. Mobile banking is defined as the financial transactions that can be done through wireless devices such as smart phones, Personal Digital Assistants (PDAs) and other wireless devices. In order to understand the influential factors of users acceptance a survey was implemented among various nationalities with different age groups in North Cyprus. It hopes that this research not only helps the managers of banking industry in North Cyprus to make better decision in their further marketing plan, it will help other managers in similar industries and other countries which have similar conditions to North Cyprus. The findings of this thesis demonstrate that among 60% of respondents have been using mobile banking for 1 to 5 years. Among these people of different nationalities mobile banking was perceived as a useful tool for conducting banking transactions. In contrast, the result showed that different age groups have different perceptions of mobile banking usefulness. Finally, males and females perceived that suggesting this service to their environment may differ. In accordance to the result of mean scores analysis, it proved that the most important influential factors are perceived usefulness, perceived ease of use, and social norms. Keywords: Mobile Banking (MB), Adoption, Northern Cyprus. …………………………………………………………………………………………………………………………